Wise Trail Running | Running in the Atlas

Set against the vast and elemental landscapes of Morocco, this project explored the philosophy at the heart of Wise Trail Running: the runner does not simply pass through the terrain, they become part of it.

From sweeping desert vistas to close, personal moments of pure effort, the shoot followed a visual arc that mirrored the ultra running experience. It began wide, letting the terrain speak, then gradually moved in as the focus shifted from the vastness of the environment to the intensity within.

The result is a visual journey where landscape, endurance, and identity merge into one. A reflection of Wise’s belief that ultra is not just a sport, but a way of seeing and being in the world.

CLIENT: Wise Running
LOCATION: Atlas Mountains Morocco