Asics Novablast 5: A Day in Lisbon

Shot on the streets of Lisbon, this project captured the ease and energy of the Asics Novablast 5—a shoe built for the everyday runner. Set against the city’s worn cobblestones, steep hills, and colorful backdrops, the shoot highlighted the Novablast’s comfort, bounce, and versatility in a real-world urban setting.

Blending lifestyle and movement, the imagery reflects the rhythm of daily runs—uncomplicated, consistent, and full of momentum.

CLIENT: Asics
LOCATION: Lisbon, Portugal